About
Software built properly, for businesses that care.
Hey 👋 I'm Izak and I've spent the past decade working as a full-stack web developer & digital marketer. I plan, build, and scale revenue‑driving web experiences.
How I got here
From watching code to building it
I was five when I first watched my uncle code a website in Dreamweaver for a local theatre. The mix of visuals and logic stuck with me.
At school, lunches disappeared into web design books. At home, I was building websites, learning HTML, CSS, and JavaScript. By 16, I'd started my first business doing what I do today—but I knew I was missing something. I hadn't learned enough about how businesses actually work.
I initially studied Computer Science, then pivoted into Multimedia Journalism to specialise in documentary filmmaking and photography. That sounds like a detour. It wasn't.
Journalism taught me something code alone never would: how to ask better questions, structure narratives, and make data human. I brought that into my client work—pairing technical thinking with storytelling to move people to action.
After graduation, I started a second business in digital marketing. That's where I learned the real value of fast, user-friendly websites backed by data. How good design and clear thinking actually move business metrics.
Now I run LATITUDE53, my web development agency and I co-founded 53°—an all-in-one app for experience business operators. Both exist because I believe software should solve real problems, not create them.
How we think about work
Workshop, not factory line
Most agencies treat software like a factory line. We treat it like a workshop. Every build is a problem worth getting properly stuck into.
We start by listening
Understanding your business, your customers, and what you're actually trying to solve matters more than jumping into code.
We build custom
Templates and platforms box you in. We design and build around your specific needs, so you're not forced to change how you work.
We think long-term
We design systems that scale with you, code that's clean and maintainable, and solutions built to last—not just ship.
How we build
From problem to product
We don't follow a template process. We start by understanding your real problems, design lean solutions, build them properly, and help you improve based on what you learn. Here's what each phase looks like.
Discovery
We’ll kick off by getting to know your goals, audience, problems and existing assets. Then we outline what needs to be built, when and how.
Design
We create the look and feel of your site; colours, fonts, images and layouts, and plan out the user experience, so you can see exactly what the finished product will look like.
Development
We turn the approved designs into a working website: writing code, setting up content systems, building features and connecting any integrations.
Launch
We thoroughly check the site on different devices, fix any issues, then move it live on your domain with all security and performance settings in place.
Iterate
Keeping your site running smoothly and securely. Each month, we'll handle updates, backups, content changes, feature improvements, performance checks, and address any issues so you can focus on your business.
Ready to start?
Let's chat about your project
Schedule a call and we'll talk through your project. No sales pitch, no pressure—just a conversation about what you're trying to build and whether we're a good fit.