Freeklime
Freeklime's launch of their third bouldering centre in Lincoln was a resounding success, driven by a strategic multi-tiered marketing campaign, utilising social media, PR, and OOH advertising.
Introducing Climbing to Lincoln
Freeklime aimed to launch its third bouldering centre in Lincoln, a town without existing climbing facilities.
The challenge was to build awareness and attract a new audience to the sport.
Lack of Awareness: With no prior climbing facilities, the local population had limited exposure to bouldering.
Competitive Leisure Market: Attracting attention in a town with various leisure options.
Need for Measurable Impact: Ensuring marketing efforts could be tracked for effectiveness.
Multi-Tiered Marketing Campaign
To tackle these challenges, a comprehensive marketing strategy was implemented across social media, PR, and OOH advertising.
Social Media:
Targeted ads focused on fitness enthusiasts and local residents.
Engaging content and partnerships to broaden reach.
Public Relations:
Press releases and media coverage to announce the centre's launch.
Features in local publications to build community interest.
Out-of-Home Advertising:
Billboards and bus stop ads in high-traffic areas.
Bold designs to capture attention and communicate key messages.
Lasting Impact
The campaign led to outstanding results, significantly surpassing initial goals.
Increased Footfall
The centre attracted a large number of visitors from launch.
Enhanced Brand Awareness
Freeklime became a known name in the local community.
10% Above Targets
Performance in the first two months of 2026 exceeded financial targets.
"Izak’s knowhow and expertise around performance marketing has been game changing for Freeklime as we launched our 3rd site in Lincoln. Izak implemented tracking so we can clearly see ROI of various marketing initiatives from PPC campaigns to audience segmentation & billboarding. Izak is a results orientated marketeer who has an obsession with growth. In the first 2 months of 2026 we’re 10% up on budget and Izak’s work is a key factor in this success. We’re now working with Izak on a custom built website to elevate customer experience further and help the centres as they grow."
Managing Director @ Freeklime
