Video Production ·

You Don't Need the Best Gear to Create Quality Marketing Videos for Climate Positive Brand

A common misconception when starting your video marketing journey, is you have to spend a small fortune on top of the range cameras in order to create quality content. I’m going to explain why this couldn’t be further from the truth.

You Don't Need the Best Gear to Create Quality Marketing Videos for Climate Positive Brand

Creating quality videos for your climate positive brand can make all the difference when it comes to achieving key goals within your marketing strategy like boosting sales and increasing brand awareness. But that doesn't mean you have to go and spend a small fortune on the best gear in order to create quality videos and I’m going to explain why.

Use Camera Equipment You Already Have

The majority of us will already own camera equipment that will enable us to capture half-decent video without even realising it.

A brillaint camera we often forget about is our smartphones.

Smartphone cameras are always improving and are fantastic at capturing high quality video footage and even photos too. You’ll be surprised at the quality of video and photos you can create just by using the camera on your phone.

Not only are the cameras getting better, but so are the apps that can help make video creation and photography that much more straightforward, whether shooting, editing, or publishing.

I would recommend giving your smartphone a chance before investing in even better video equipment. You'll be able to learn the basics around shooting vidoes and get a better understanding of what equipment you could purchase to improve your video content going forward.

Man filming video on his smartphone

Focus on Creating Quality Content

We've all heard the phrase ‘content is king’. You might be sick of hearing it, but it's true.

The story you’re trying to tell within your videos should always be a number one priority. If the content is boring and doesn’t engage your target audience, you won’t see results, however good it looks or sounds.

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Remember, people will watch your videos for one of three reasons, to be entertained, educated, or inspired, so focus on what you’re creating before worrying about how it will look.

The video content you create for your climate positive brand always needs a purpose, which is why it's so important to put a clear strategy in place.

Think about why you're creating the video, who your target audience is, what you're going to say and how you'll market it. This way, you'll always create quality content that will get you results.

Man reviewing his video story boards

Prioritise Your Video Audio

What if I told you audio is more important than how your video looks?

Most people are suprised to learn that audio is one of the most critical aspects of video. Without it, your audience will find it hard to follow your video's story or key points.

Invest in a dedicated microphone that is compatible with your camera or smartphone vs using the microphones built into the device. The built-in microphones never produce high quality audio, but a dedicated microphone can.

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Just remember to choose a solution that best fits your video style rather than going for the most expensive thinking that'll give you the best results. 

Different types of microphones will work best for certain types of videos. For example, lapel microphones are ideal for capturing a person walking and talking as they are pinned to their shirts.

Once you know the type of video you will be creating for your climate postive brand, you will have a better idea of the type of microphone you need for the job.

Camera setup with Sony A6300, Sigma 24-70 lens and a takstar shotgun microphone on a fluid head stand

Take Your Videos to the Next Level with Lighting

Lighting can make or break your video, regardless of how expensive your camera is. If the lighting is poor, the video quality can also be poor.

An easy way to enhance your videos is by investing in some lighting. This will add more light to a scene when filming, better illuminating the subject and increasing the image quality.

You can purchase softbox photography lights or ring lights on Amazon for as little as £30.

Person holding illuminated light ring

Equipment Must-Haves for Video Marketing

If you want to elevate your videos and photography to the next level, check out our resource page where you will find all my recommendations for camera gear that fits all different budgets.

Post by:

Izak Jackson

3 min read

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