If you want to reach a wider audience, build trust and boost sales, your outdoor brand needs to start creating case studies videos, let's dive in.
What is a Case Study Video?
Case study films are a creative alternative to traditional corporate testimonial videos. They bring life to your work, showcase your brand ethos, and add that human element to your brand.
Case Study Videos Help to Tell a Story
Video is one of the best medias for storytelling, especially when it comes to case studies.
A customer comes to you for one reason, they have a problem and want your help to solve that problem.
Video case studies enable you to tell a story your potential customers can relate to, highlighting the problems past customers faced, the solution you provided and the results the customer saw from working with you.
Identifying your customer's pain points and clearly show how your services or products made a difference helps your target audience better relate to your business.
Video testimonials tend to be a shot of one person speaking to a camera. In contrast, video case studies use a combination of A-Roll and B-Roll shots, as well as storytelling to create a more engaging video. This is not only more visually pleasing, but it also helps to add context.
Builds Trust with Your Audience
When working with a new brand or business, it can be challenging for consumers to know whether they can trust them.
Video case studies enable your audience to see real-life customers talking about your products or services, the physical product itself and also your team - all of which gives your outdoor brand more credibility.
The more credible you are, the more confident a potential customer is to work with you, trusting you to deliver what you say you will.
Showcases Your Expertise
When working with a business, you expect them to have a level of expertise in their chosen field.
But how do you know who鈥檚 an expert and who鈥檚 all talk?
Video case studies can help demonstrate your skills, knowledge, and expertise within your industry.
It does this through the positive testimonials of your clients and physically showing your products or the outcome of your services.
Higher Conversion Rate
As I鈥檝e already mentioned, video is far more engaging than written copy. Most people would prefer to watch a 3-minute-long video than read large bodies of text.
Written testimonials or wordy case studies on your website are less likely to be read, meaning you鈥檙e potentially missing out on sales.
Within any video you create, you also have the opportunity to include a solid call to action that encourages viewers to take the next step, pushing them down your sales funnel.
This call to action could be directing viewers to specific areas on your website or asking them to get in touch with you directly.
