You know you need to capture quality photography for your brand, but do you work with a content marketing studio or a photographer? I’m going to explain why you should outsource to a content marketing studio vs a photographer, and how they can help take your brand to that next level.
Ensuring Your Photos Fit Your Overall Marketing Strategy
It’s easy to capture photography for your brand but how will those photos work with your overall marketing strategy?
Every photo you take should have a purpose, helping you reach specific business goals, but this is often easier said than done.
It can be hard to know how photography needs to be used within your marketing strategy, which is where a content marketing studio makes all the difference.
Knowing What Photos Would Work Best
A content marketing studio will be able to advise you on what photos work best for your brand and overall business goals.
If you’re wanting to increase your brand awareness, marketing channels like social media are one of the best ways to do this, so a content marketing studio would ensure they are capturing photography that would work well across your different social media platforms.
After getting to know your brand, they will also be able to advise you on the style of photography that will perfectly capture everything your brand stands for.
Knowing Where You'll Post Your Photography
As mentioned, it’s important to think about your marketing strategy as a whole and this includes what marketing channels your photography may be shared on.
Photography is an investment so it’s important you get your money’s worth.
A content marketing studio will ensure your photography can be used across multiple platforms whether that’s on your website, social media, or print.
Understanding where you’ll be posting or sharing your photography will help you create a clear plan of action as to what photos you need and how they will work once shared.
Without knowing where your photos will be posted, you risk wasting a lot of money and time on photography that just isn’t up to scratch.
Knowing Your Target Market
Different styles of photography will be better suited to certain demographics, so it’s important to have your target market in mind when working out what photography you need to capture.
You need to understand what types of shots will resonate with your target audience and improve key metrics like engagement or clicks once shared.
Without knowing who your target audience is, how can you ensure you’re capturing photography that will get you results?
A content marketing studio can help you understand who your target market is and how best to reach them through photography.
Optimising Your Photos for Different Platforms
There’s a real art to optimising photos for all your different marketing platforms/channels.
Each marketing channel has preferred specifications when it comes to photography.
On platforms like Instagram, portrait images tend to work best, but for your website, landscape images might be what is needed for that visual impact.
It’s important that every single shot that is captured can be repurposed and optimised for your different marketing channels.
If your photos are optimised correctly, they are more likely for the platforms themselves to push your content to the right people.
Can Create the Copy to Accompany Your Photos
It’s time to get a return on investment and start using your photography on platforms like social media, but the big question is, what do you say?
One of the most common stumbling blocks a business faces with their photography is writing copy to accompany it. Trying to think of something to say that is catchy or impactful can be very time-consuming.
This is where a content marketing studio can help.
They can craft bespoke copy that can be posted alongside your photography. Their experience and knowledge of copyrighting will ensure the text that is used will be attention grabbing and easy to read.
They will also ensure the copy is optimised for each social media platform. For example, the right hastgas are being used or the copy is formatted correctly on the post itself.
Can Handle the Publishing of Photos in Campaigns
A lot of businesses tend to capture new photography when a big event is coming up or they are releasing a new product or service.
That photography will form part of a specific marketing campaign that will get the word out amongst your target audience.
Crafting mini-marketing campaigns that link with your overall marketing strategy can be tough. You need to make sure it’s consistent with the rest of your marketing, gets seen by your target audience and gets you results!
A content marketing studio will help you craft your campaign from start to finish which will include, publishing your photography across your marketing channels.
Will Get to Know Your Brand on a Deeper Level
One of the biggest benefits of working with a content marketing studio vs a photographer is the studio will get to know your brand on a deeper level.
To ensure they are delivering what you need and helping you achieve your business goals, they need to understand the ins and outs of your business and the brand.
By consistently working with them over time in all areas of your marketing, their knowledge and understanding of your brand will only improve.
This will result in them being able to deliver even better content that is high quality and very much on-brand content.