Social Media Management ·

Why Social Media Marketing is Important for Outdoor Brands

Social media is a critical tool for outdoor brands, enabling you to build a community around what you do. Here's why and how you should use it.

Why Social Media Marketing is Important for Outdoor Brands

Social media is the core building block of your marketing strategy and arguably the most important. Here's why...

Build Brand Awareness

Social media is one of the best platforms for outdoor brands to tell their story, what services/products they sell and how they can help their customers.

Millions of People are active on social media, all of which could potentially see your brand through the quality content you create.

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Remember, your content should be educational, inspirational or entertaining and, let’s not forget, shareable.

The better your content is, the greater your reach and the more followers you’ll gain, boosting your brand awareness.

Smartphone's showing Instagram analytics

Create a Community

People love to connect with their favourite brands and those who share their values and interests.

Social media is the ideal place for connecting with those people and creating an online community.

Creating an online community can have many benefits for your outdoor brand, including:

  • Getting people talking about your brand online
  • Adding additional value to existing and potential new customers
  • Developing meaningful connections with your customers
  • Turning customers into raving fans
Four friends walking in the outdoors

Generates Leads

Why does any business carry out marketing?

To increase sales.

Social media marketing is one of the most cost-effective ways to generate leads, pushing potential customers down your sales funnel.

Before working with or buying from a new brand, most people like to do their research. They want to know you are trustworthy, can deliver on your promises and can help solve their specific problem.

In today’s world, a key way people do that research is through social media.

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Make sure to create quality content that tells potential customers everything they need to know about your brand.

You also need to make it easy for them to buy from you or get in touch, so make sure to include a strong call to action within posts and clickable links that send social media users to specific landing pages.

Women using smartphone

Build brand Authenticity

People crave authenticity more than ever, especially from brands.

People want to know they’re buying from or working with a brand whose values align with their own, something you can show through your content.

Being authentic also makes your business look more human and relatable, which is always a huge plus.

So, what does ‘authentic’ content look like?

Well, the best types of authentic content is content that documents the behind the scenes of your business, such as:

  • Challenges you are facing as a business
  • Office walkthroughs
  • Meet the team
  • Behind the scenes
  • Live Q&A
  • Vlogs
team sat around a meeting table

Showcase Your Expertise

You have a wealth of knowledge and experience that relates to the outdoors. Tap into that knowledge and showcase it through your social media content.

One of the best ways to do this is through educational content that answers your followers’ specific questions, gives them valuable information or helps them solve a problem.

Everyone wants to work with the best of the best, so by demonstrating you’re an expert in your field, people are more likely to contact your company vs your competitors when they’re in the market to buy.

Kayaking instructor

Stay at the Forefront of Customers' Minds

Social media is all about the long game.

It can take up to seven times for someone to see your brand before engaging with it or making a purchase, so you need to consistently create quality content across your social media platforms, drip-feeding key marketing messages over time.

Even if users aren’t ready to buy from you right now, it's all about staying at the forefront of their minds, so when they’re looking to work with a brand like yours, they’ll think of you.

Laptop and notepad on table with coffee cup

Reach a Wider Audience

Social media is where people go to connect, and the more connections you make with those people, the better.

Reaching a wider audience should be a key goal in your social media marketing strategy, whether that’s reaching your current target audience or perhaps, reaching a new group of people.

Here are a few ways you can reach a wider audience:

  • Create quality content
  • Use relevant hashtags on your posts
  • Explore new or up and/or upcoming social media platforms
  • Collaborate with other businesses
  • Offer promotions
  • Run paid-ads
Planning a marketing strategy

Post by:

Izak Jackson

4 min read

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