It's more important than ever for outdoor brands to create value content that engages and informs their target audience.
Value content is one of the four pillars of content marketing.
By providing helpful, informative, and entertaining content, outdoor brands can position themselves as thought leaders in their industry and build strong relationships with potential.
Types Of Value Content
There are many different types of value content that outdoor brands can create. Some popular examples include:
How-to guides
These guides can teach readers how to do everything from setting up a tent to cooking over a campfire.
They're a great way to demonstrate your expertise and show potential customers how your products can help them enjoy the outdoors.
Expert interviews
These interviews can give your audience a behind-the-scenes look at the lives of outdoor adventurers, athletes, and experts.
They're a great way to build excitement for your brand and generate interest in your products.
Travel guides
These guides can help readers plan their next outdoor adventure. They can include information on destinations, activities, and gear.
Inspirational stories
These stories can share the joys of spending time outdoors. They can be used to motivate readers to get outside and explore.
Humorous content
This content can help lighten the mood and make your brand more relatable. It can be used to share funny stories about outdoor experiences or to poke fun at the challenges of being an outdoor enthusiast.
Product reviews
These reviews can help potential customers make informed decisions about which products to buy.
Gear guides
These guides can help readers choose the right gear for their needs.
Destination guides
These guides can help readers plan their next outdoor adventure.
Recipes
These recipes can help readers enjoy delicious and nutritious meals while they're outdoors.
Outdoor activities
These activities can help readers get active and have fun in the outdoors.
No matter what type of value content you create, it's important to make sure it is high-quality and engaging. Your content should be well-written, well-researched, and visually appealing. It should also be relevant to your target audience and provide them with value.
By creating value content, outdoor brands can build strong relationships with potential customers and position themselves as thought leaders in their industry. This can lead to increased sales, brand awareness, and customer loyalty.
Value Content Tips
Focus on your target audience
When creating value content, it's important to keep your target audience in mind.
What are their interests? What do they want to learn? What challenges do they face?
By understanding your target audience, you can create content that is relevant and helpful to them.
Be consistent
One of the best ways to build an audience for your value content is to be consistent with your publishing schedule.
Try to publish new content regularly, such as once a week or once a month.
This will help your audience know when to expect new content and keep them returning for more.
Promote your content
Once you've created some great value content, don't forget to promote it!
Share it on social media, email it to your subscribers, and submit it to relevant websites and publications.
The more people who see your content, the more likely you are to reach your target audience and build relationships with potential customers.
Industry Leading Examples
The industry leaders in the outdoor space use value content to depend connections with their customers.
The North Face has a library of how-to guides on everything from setting up a tent to hiking in the snow. These guides are a great resource for outdoor enthusiasts of all levels.
They also regularly interview experts in the outdoor industry, such as athletes, adventurers, and scientists. These interviews provide readers with insights into the latest trends and challenges in the outdoor world.
REI reviews a wide variety of outdoor gear and apparel. These reviews help customers make informed decisions about which products to buy. They have a library of gear guides that help customers choose the right gear for their needs and include information on features, benefits, and price.
Patagonia also has a library of how-to guides on everything from repairing gear to cleaning up after yourself outdoors. These guides are a great resource for outdoor enthusiasts of all levels.
Couple with travel guides, Patagonia shares information on activities, gear, and destinations, as well as sharing inspirational stories from outdoor enthusiasts.
By creating value content, outdoor brands can show their target audience that they are experts in the outdoors. This can help build trust and credibility, which can lead to increased sales and customer loyalty.
If you're an outdoor brand, I encourage you to start creating value content today. By doing so, you can position yourself as a leader in your industry and build strong relationships with your target audience.
