If you want to reach a wider audience, keep them engaged, and tell your brand story, you need to create video content. Often the first stumbling block is knowing the types of videos you should be creating. Luckily, I have you covered. Here are 6 types of videos for climate positive brands.
What better way to showcase your brand than an about video.
Within this video, you can tell your audience your brand story. The key thing here is even though this video is about you, it's actually about your customers and how YOU can help them.
About videos are slightly longer than videos you’d find on social media, between 2-5 minutes long, because you tend to go into a lot more detail. You can then pull shorter videos from this bigger video.
Once your audience know what your brand is, you need to tell them what your brand does. You can do this through product/service videos.
Give an overview of the key products/services you provide and explain how your products/services can solve a particular problem that your audience experiences, the solution your product/service solves and the outcome a customer sees from working with you.
Focusing on these three key elements will help to tell a story that your target audience can relate to. The more they can relate, the more likely you are to get a sale.
As with photography, lifestyle videos work amazingly here.
Environmental Impact Videos
As a climate positive brand, you know better than anyone the importance of brands being environmentally aware.
More and more people want to work with brands that are environmentally friendly too, so why not blow your own horn and make your target audience aware with an environmental impact video?
Show your target audience what makes your brand climate positive and explain the steps you’ve put in place to ensure you’re having the least impact on the environment as possible.
It’s important to create a video that outlines genuine environmentally friendly aspects of your brand, services, and or products, as there is a risk of you being seen as greenwashing.
Educational videos are one of the best ways to add value to your target audience and are a type of content every business should be creating.
The more value you give away for free, the more consumers will trust you and see you as an industry expert.
Educational videos such as top tips are also highly engaging and shareable forms of video content.
The more engaged your audience is, the more likely they will come back to consume more content.
The more shareable your video content is, the greater your potential reach, which intern helps to improve your brand awareness.
Behind the Scenes Videos
It’s not enough just to show your audience the surface level of your business, they want to see behind the curtain.
Showing your audience behind the scenes of your brand will help them to fall in love with you. People want to see what makes your brand what it is. They love to see a brands journey, the good and the bad and come along for the ride.
The types of behind the scenes video content you could be creating include:
- A day in the life
- Meet the team
- Office walk throughs
- Product production
- Challenges that your brand is facing
Showing your target audience behind the scenes will make your climate-positive brand more relatable, authentic and human, resulting in more customers.
Case Study Videos
Case study films are a creative alternative to traditional corporate testimonial videos.
They enable you to tell a story your potential customers can relate to, highlighting the problems past customers faced, the solution you provided and the results the customer saw from working with you.
Case studies also show real-life customers talking about your products or services, giving your brand more credibility. The more credible you are, the more confident a potential customer is to work with you.
Another advantage is they demonstrate your skills, knowledge, and expertise within your industry. It does this through the positive testimonials of your clients and physically showing your products or the outcome of your services.