It's important to have a bank of high quality photography that you can use across your marketing channels but the question is, what type of photography should your climate positive brand be capturing?
If you’re an climate positive brand that sells products, capturing quality photography of those products is priority number one!
Capturing quality photography of your products will tell your target audience more or less everything they need to know. They will be able to get a feel for the quality of your product, the material it’s made from, the size and so on.
Refrain from taking photos against a plain white, or even a coloured background. Capture your products in there natural environment to engage your audience and take them into your brand story.
Like with product photos, service photos show customers what services you offer, and a lot of businesses make the mistake of using stock images rather than capturing their own.
Let’s say one of the services your climate positive brand provide is kayaking. It’s too easy to grab a generic stock photo of someone on a river in a kayak, but does this really reflect your brand?
Now imagine capturing photography of YOUR team, leading REAL customers on local rivers and water ways, whilst they wear YOUR brand colours or uniform.
This tells your target audience so much more about your brand, the service you provide and what they can expect from that service too.
One of the most important types of photos you could capture is lifestyle shots.
For those who don’t know, lifestyle photography is all about showcasing your products or services in an everyday setting.
For example, if you’re an climate positive brand that sells camping equipment, think about creating a scene that shows your tent used in a real-life situation. This might be someone sat in your tent or a family putting it up on a camp site.
Think carefully about who your target audience is and how they are likely to use your products, then capture that through lifestyle photography.
Your aim is to tell a story.
Storytelling through your photography will help your brand resonate with your target audience, increasing the likelihood of them buying from you. It's also great content for marketing channels like social media.
Behind The Scenes Photos
Your followers want to connect with the brands they love and be part of their community.
Photography that captures behind the scenes of your climate positive brand is one of the best ways to showcase your brand's culture, employees, values, and the everyday workings of the business.
Take snaps of your offices, show your audience the production line and how products are made, or take photos of your team in their everyday surroundings.
Don’t make these photos look staged.
Your audience wants to see photos that are authentic and show what your brand is really like vs what you want them to see.
The more natural and authentic your behind the scenes photography is, the more relatable, approachable, and human your brand appears to your target audience.