Creating quality content is essential for building a strong marketing strategy for your climate positive brand, but coming up with new ideas can be a challenge. It’s crucial to ensure that your content is relevant and adds value to your target audience. Here are six tools to help you generate endless content ideas for your climate positive brand.
Ask Your Audience
One of the best ways to find out what content your target audience wants is by asking them directly.
Use social media polls or Q&A sessions to engage with your audience and ask them to leave comments with topics or content they want to see more of.
This will not only help you create content for your social media channels but also give you insight into what your target audience is interested in.
Google Trends
Google Trends is a free tool that allows you to see what is trending in your industry.
It will give you a better understanding of what people are looking for, allowing you to create relevant content.
Your content, whether blogs or videos, is more likely to be found in Google searches as more people will look for content around that specific topic.
Answer The Public
Answer The Public is a tool that gives you insight into the questions being searched for by users online.
You type in a keyword or topic, and it will come up with hundreds of suggested, what, why, and how-style questions.
This is a clever way of finding out which questions your audience wants answered, enabling you to create engaging content around those questions.
Google Alerts
Set up Google Alerts for key search terms or topics in your industry to stay informed about everything that is happening in your industry.
Google will send you an email notifying you when it finds a new result, such as a blog, article, or web page, that matches your search term, giving you inspiration for your next piece of content!
Be Part of the Online Discussion
Become a part of online communities comprising industry leaders, experts, and climate-positive enthusiasts.
Sites like Reddit and Quora are great places to start.
They allow you to ask your own questions or see what others are talking about.
Once you know what the ‘hot topics’ are, you can create content for your climate-positive brand around these ideas and conversations.
Website Analytics
Your own website analytics can give you insight into specific services or products that your target audience is interested in.
Look at your top ten most viewed pages on your website every month.
The most popular pages on your website are generally the things your audience wants to know more about.
Create content that goes into more detail about those services, products, or team members.
By using tools such as Google Trends, Answer The Public, Google Alerts, and engaging with online communities, it is possible to create content that adds value to the target audience and is aligned with the brand's values.
Leveraging website analytics and asking the audience directly can help brands gain insights into what their audience is interested in and tailor their content to meet those needs.
Ultimately, investing time and effort into creating quality content will pay off in building brand awareness, loyalty, and ultimately contributing to a more sustainable future.
