Four years ago, almost to the day, I founded my video production company Volta Media House as I was coming towards the end of my degree.
Initially, my goal was to work with outdoor, adventure & climate positive brands, but this quickly got side-tracked to where it is today - a video marketing company that helps B2B businesses to get more leads that turn into customers.
This has been a pretty significant departure from what I initially intended, but I wouldn't change anything. I love the company I'm building even more now that it has given me the ability to launch a second business, LATITUDE53.
LATITUDE53 will be running alongside Volta Media House but will focus on my initial aspirations, helping outdoor, adventure & climate positive brands reach more customers.
However, one of the things that's different this time around is that the focus is on content marketing in general.
I believe that passionate businesses deserve success, and great marketing is pivotal in making this a reality.
Through our social media management, photography & video production services, we can help our clients consistently produce on-brand content with a cohesive strategy that keeps their marketing on the right path.
With the right content marketing strategy that shares stories that inspire, educate or entertain your audience, you can have a growing business that impacts their lives.
While it is very early days for LATITUDE53, I'm super excited about what the future holds, and I cannot wait to help more brands enhance human connections with content marketing.