Content marketing is a powerful strategy for attracting and retaining customers through valuable and relevant content. However, managing a content marketing campaign can be time-consuming and overwhelming, especially if you don't have the right tools. Here are five great tools that can make content marketing easier.
1. Social Media Scheduler
One of the biggest struggles businesses have is staying consistent with their content. Consistency is key in building your brand awareness, a social media following, and boosting sales too.
We're all short on time, so I'd recommend creating as much content as you can in one go. The key to this is planning ahead. Plan a week or, even better, a month's worth of content and create it in advance.
So now you have all your content; all you need to do is publish it.
A brilliant tool for publishing your content and staying consistent is social media scheduling tools like Hootsuite or Buffer.
These tools allow you to schedule all your content across multiple social media platforms for specific dates and times.
This means you can sit back and relax once you create and schedule your content!
2. Analytics
Every aspect of your marketing should be tracked. Without tracking what you're doing, how do you know what's working and what's not? It's like driving blindfolded!
There are a number of different analytic tools you can use that give you a real insight into your marketing. One of the key channels you should be tracking is your website. Your website is where your customers go to find out more about your brand, get in touch or make that all-important purchase.
One such tool is Plausible.
Plausible allows you to easily see how well your website is performing at a glance. You will gain insight into your website bounce rate, where your traffic is coming from and how long users are spending on the website. Once you have collected this data, you can make changes and improvements to your website to reach your goals. Best of all, it is privacy first, so a win-win for you and your customers.
There are free analytics tools such as Google Analytics, but many people find it a little complicated and hard to navigate, but it is a free option.
3. Topic Generators
It's essential to create content that adds value to your target audience. You need to be answering their questions, educating them or entertaining them.
Answer the Public is a brilliant tool that allows you to see what questions your target audience is actually searching for on Google. All you have to do is enter a keyword, and what, why and how questions featuring those keywords will appear.
Once you know what questions your target audience wants to know, you can create content specifically answering those questions.
4. Graphic Creators
We're not all graphic designers, so creating on-branding, eye-catching graphics can be a stumbling block for many businesses.
If you're not using Canva, you're missing a trick!
Canva is a graphic design platform that is used to create social media graphics, presentations, and so much more.
If you're not great at design, don't worry, Canva includes readymade templates for users to use. ideal if you're in-need of some inspiration.
This platform is free but also offers paid subscriptions that include additional functionality.
5. Subtitle Generators
Unless you've been living under a rock, you know videos are a key part of your marketing strategy.
A must for videos is including subtitles as it makes it more accessible and watchable but who has time to manually type your video transcript?
Another brilliant tool you need need to know about is Subly.
Subly is a free transcription tool that automatically adds captions to the video. It generates captions/subtitles within a few clicks. You can edit, style, and download captioned videos or standalone subtitles.
